For Cono Artic, we developed a corporate image renewal project, with the aim of presenting products in a more contemporary and distinctive way. We created a new visual mood capable of enhancing ice cream cones not just as food products, but as genuine style objects. This new approach was translated into the catalog design, conceived to offer a clear, elegant, and functional presentation of the product range. The developed visuals were then adapted and expanded for the design of the exhibition stand at SIGEP 2025, ensuring brand image continuity and coherence in the physical space.