RABARBARO ZUCCA –

RABARBARO ZUCCA

To enhance the new brand positioning of Rabarbaro Zucca, we chose to respond to the initial brief by proposing illustrations created specifically for this competition.

We explored the world of mixology, drawing inspiration from the unmistakable “roaring twenties,” a period of great energy and new influences, even behind the bar.

The result? New protagonists, characterized by a modern and contemporary style, who inhabit the scene of the new era of “Timeless Italian Amaro.”

PROJECT

ILLUSTRATION

CLIENT

RABARBARO ZUCCA

SERVICES

ILLUSTRATION
KEY VISUAL

II CREATIVE PROPOSAL

In a second creative direction, Milan provides the ideal backdrop for Rabarbaro Zucca, which takes center stage. The creation of an elegant and sophisticated bas-relief on a textured white background, reproducing the city’s iconic landmarks, highlights the preciousness of the graphic elements on its label: medals, patents, and awards tell a story of success in the great Italian tradition.

III CREATIVE PROPOSAL

In this third creative approach, the choice is to portray Rabarbaro Zucca through a photographic treatment based on the creation of still life product shots with a kaleidoscopic effect.
By constructing a set of mirrors capable of enhancing the different angles of the bottle, the aim is to create a “metaphysical” visual space, generated by the different reflections, in which the bartender can in turn “freely reflect” their own style in the creation of new, increasingly original and sophisticated cocktails.